Post Graduate Diploma in Marketing Management (PGDMM)

Marketing is an important interface function in the market environment and focuses sharply on the delivery of the output. Its role is to ensure continued compatibility of the organization’s offerings with the market requirements and to deliver the benefits sought by the customer. With the opening up of the economy, increase in the literacy rate and communication through mass media, the Indian consumer has become more informed and empowered. The Internet technology has also revolutionized the marketing and sales functions.

For a business to succeed, the product or service it provides must be known to potential buyers. Unless your business is known in the community and have communication with your customers readily available, you have to use marketing strategies to create product or service awareness. Without marketing, your potential customers may never be aware of your business offerings and your business may not be given the opportunity to progress and succeed. Using marketing to promote your product, service and company provides your business with a chance of being discovered by prospective customers.

The advent of e-commerce and e-business are creating new learning opportunities. The customer is no longer willing to accept what is offered without questioning. Once your product, service or company gets on the radar screen of your prospects, it increases your chances that consumers will make a purchase. As awareness becomes a reality, it is also the point where new customers start to spread the word, telling friends and family about this amazing new product they discovered. Your sales will steadily increase as the word spreads. Without employing marketing strategies, these sales may not have ever happened; without sales, a company cannot succeed.

This program covers the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. It begun by helping us understand consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continued by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place.

Finally, we learnt how to get your ideas deserve and communicate the actions through a Marketing Plan. It covered various aspects related to Marketing Management, Marketing Research and Advertising. The program also covers the strategic role of e-business in improving the marketing function of a firm. In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organisation's competitive advantage depends on key strategic decisions. This program gives decision-makers a strong foundation in marketing concepts and skills.

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