About the Programme - PGDMM

Post Graduate Diploma in Marketing Management abbreviated as PGDMM is a Weekend Post Graduate Diploma programme recognized by the Government of Karnataka. It is a One Year (Two Semesters) Program for students pursuing other full time / Part-time programmes, Entrepreneurs and Working Executives to gain vigour and profundity in the area of Marketing Management, a favourite area of interest for any management of an industry.

This programme uncovers the important areas Advertisement, Product Sales Management, Analytics in Marketing, evaluation of Consumer choices, thought and decision making process, and the like. There is an exposure of Eight (08) courses provided during the span of One year (Two Semesters), along with guest lectures, workshops and other relevant hands on experiential learning though technical tools, which will equip an executive, an entrepreneur or a student to appraise the industry atmosphere and make a right fit.

Objectives of the course

• Designed to expose learners with knowledge, skills and integrated perception of various functions of management to sustain the growing momentum of the industry and help achieve higher levels
• To provide an opportunity to students, who wish to change their discipline of study
• To upgrade knowledge within a discipline
• Preparation for entry to a post graduate programme for pursuing their master’s degree

Salient features of the course

1. Exposure to the needs of industry
2. Classes by competent and qualified faculty members with rich industry experience
3. Analysis of the industry problems in classroom teaching
4. Workshops conducted for specialised packages with regards to the concerned specialisation.
5. Guest lectures conducted to connect with the industry experts
6. Excellent infrastructure with minimal fee structure
7. Continuous evaluation
8. Industry oriented skill-development programmes.

For more information on the programme, please refer to the PGD Weekend Program brochure.

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